Fifty creators, one cosy launch

The challenge

Hearthloom is a fictional brand of handwoven throws and cushions. Its products photograph beautifully, but paid ads alone weren't building trust for a premium price.

Our approach

Instead of one celebrity post, we planned a wave of 50 micro-creators in home, slow-living and DIY niches, chosen for engagement quality rather than follower count. Each creator gets a brief with room for their own style, and a product they actually choose.

The solution

A creator CRM in Airtable tracks outreach, consent, shipping and deliverables. Every creator gets a unique code and UTM link, so a live dashboard shows reach, clicks and orders per creator. The best performers move into always-on whitelisted ads.

Projected impact

Design targets, not client results: authentic reach in the right niches, a reusable library of user-generated content, and clear data on which creators drive sales.