A storefront that feels like golden hour

A fast, editorial Shopify storefront for a skincare brand — ritual-led navigation, ingredient storytelling and a checkout built for Indian payment habits.

Services: Websites, Branding & Marketing
Industry: D2C
Year: 2026

<1.5s

Target LCP on 4G mobile

+25%

Projected lift in add-to-cart vs. a stock theme

3-tap

Designed checkout with UPI first

* Concept project for a fictional brand. Figures are design targets and projections, not client results.

The challenge

Noor & Dew is a fictional D2C skincare brand built around clean, Ayurveda-inspired formulas. Its products are good, but its stock theme made every product look the same. Shoppers couldn't tell which routine was right for them, and mobile pages were slow.

Our approach

We built the store around rituals, not SKUs: Morning Glow, Night Repair and Sun Days. Each ritual explains the order of use, the skin types it suits and the key actives. An ingredient glossary turns long INCI lists into plain language.

The solution

A headless Next.js storefront on top of Shopify, with Sanity for editorial content. Pages are statically generated and images are art-directed per breakpoint. Checkout leads with UPI and saves addresses for one-tap repeat orders, and abandoned-cart flows run through Klaviyo and WhatsApp.

Projected impact

Design targets, not client results: sub-1.5s LCP on mid-range Android phones, a clearer routine-finder path to cart, and higher repeat-purchase rates through replenishment reminders.

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