Pulse Athletic
Concept ProjectReels that earn the first three seconds
A monthly short-form content engine for a boutique fitness studio: hook-first reels, ad creatives in three aspect ratios and an AI-assisted edit pipeline.
- Services
- Media & Ads, Branding & Marketing
- Industry
- Fitness
- Year
- 2026
30
Short-form assets planned per month
3s
Hook window every edit is designed around
48h
Target turnaround from shoot to publish
* Concept project for a fictional brand. Figures are design targets and projections, not client results.
The challenge
Pulse Athletic is a fictional strength studio with great coaches and almost no content. When it did post, the videos were long, quiet and ignored.
Our approach
We built a repeatable content format system: Coach's cue, 30-day reset, Member wins and Myth vs. fact. Each format has a fixed hook structure, caption style and end card. We batch-shoot one day a month and edit for the rest.
The solution
An editing pipeline with AI-assisted transcription, captioning and cut-downs, so one shoot produces reels, stories and 4:5 ad creatives. Every asset is tagged by format and hook so paid spend goes to what earns attention.
Projected impact
Design targets, not client results: a reliable posting rhythm, faster turnaround and a library of tested hooks to reuse in ads.
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